Yellowbrick partners with industry leaders to create learning experiences for tomorrows experts.

Yellowbrick, an education technology company, specializes in self-paced, online certificate courses. Students can learn a wide variety of industry foundations from sneaker essentials to global sports management. Partners such as NYU, Parsons, Complex and Rollingstone help bring these courses and collaborations to life. With courses being added and Yellowbrick expanding it was time for an extension of the company identity. A soft rebranding was the focus with 42 custom icons, brand structure, 15 career guides, social media and more.

Career guides were built to provide a consolidated collection of exercises and resources to help students succeed in their prospective industry. Below is one of 15 career guides, The Ultimate Fashion Career Guide.