Global RSV Education Experience
Using Pfizer's newly launched Zenith design system and centralized Figma component library, I designed a modular five-page direct-to-consumer education experience for Abrysvo. The experience was built as a scalable framework that local markets can adapt for RSV awareness, infant respiratory health, and maternal immunization education while maintaining brand consistency across desktop and mobile touchpoints.
Role: UX/UI Design • Design System Implementation • Responsive Design • Global Market Enablement
Aunt Dot
To help PAXLOVID connect with audiences in culturally relevant moments throughout the year, our team developed Aunt Dot, a recurring social character designed to deliver timely reminders with warmth, humor, and personality.
I helped define and evolve Aunt Dot's visual identity, translating early strategic concepts into a scalable character system. Using AI-assisted image generation and rapid prototyping workflows, I explored her appearance, wardrobe, accessories, environments, and event-specific activations to establish a recognizable and consistent presence across channels.
Working alongside strategy, copy, and account teams, I contributed to the development of her character traits, tone, and visual world—creating assets that helped bring Aunt Dot from concept to campaign-ready execution.
Big Game Social Animation
Using an established illustration style, I concepted and storyboarded a social-first animated campaign for PAXLOVID during football season. The work translated healthcare messaging into a simple visual narrative designed for short-form social placements, balancing audience engagement with regulatory requirements.
Women’s Health DSP
Designed a multi-brand disease state platform for menopause education, balancing patient-friendly content with the regulatory requirements of healthcare marketing. Built using Figma variables and reusable components to create a scalable system for managing ISI content across responsive layouts.
Role: UX/UI Design • Design System Implementation • Figma Variables • Responsive Design
