Four Loko has new ingredients and new products, maybe it's also time for a new look.

Four Loko came to life as a college project to introduce a beverage that is truly loko. Today the drinks are still rather potent, despite having removed caffeine, with an average ABV of 14%. Four Loko is starting to slip into the background now that it no longer can be considered an "energy beer". By changing the logo and look of Four Loko people will understand that the product has changed.