Pfizer’s Blue Reasons campaign inspires adults to protect themselves against RSV by focusing on their most important reasons in their lives.

The Blue Reason’s global campaign highlights the personal motivations people have for getting vaccinated–whether it’s cheering on their favorite team, spending time with their family, or enjoying everyday moments. Rooted in Pfizer’s signature blues, the campaign connects the brand’s identity to the idea that everyone has a reason worth protecting. By centering real-life motivations, the creative assets foster a relatable and emotional connection, reinforcing the importance of RSV protection for adults 50+ around the world.